7-FIGURE EDUCATOR™ - REVENUE & WEALTH SUMMIT BONUS
Tier 0
Offer Lab
This is not a passive resource. This is a working session - in document form. By the time you finish, you will have a Tier 0 offer that is named, priced, scoped, and ready to sell.
Before You Begin
How to Use This Lab
Move through each module in order. Don't skip ahead. The build sections require you to complete work in real time - have a notebook or open a Google Doc alongside this resource.
01
Learn the Framework
Understand where Tier 0 sits in the 7-FigurED® Offers Framework and why it matters at every stage.
02
Apply the Criteria
Learn the 5 criteria that make a Tier 0 offer strong - then audit your ideas against each one.
03
Choose Your Type
Select from 5 Tier 0 offer types and brainstorm the specific offer that fits your expertise.
04
Build It Out
Complete the Tier 0 Offer Builder to name, scope, price, and package your offer.
05
Plan Your First Sale
Leave with a 4-step sales strategy to get paid this week - before you build a single thing.
MODULE 01
The 7-FigurED® Offers Framework
Most educator-consultants build from the top down - they start with a big, high-touch program and wonder why the pipeline is slow. The 7-FigurED® Offers Framework builds from the bottom up. Tier 0 is the foundation everything else stands on.
access
/ˈak·ses/ (noun)
How close clients get to you, your team, and your intellectual property.
Price follows access. The more access a client gets to you - your time, your team, your custom thinking - the higher the price. Tier 0 is deliberately low access, which means you can deliver it 1-to-many, protect your bandwidth, and sell it at a price that removes the barrier to entry for your ideal client.
THE E-SCALE™ - KNOW YOUR STAGE
Every stage of the E-Scale® has a reason to have a Tier 0 offer - but the purpose changes.
01 · EXPLORING
PROOF OF CONCEPT
Your first Tier 0 is a low-risk client attraction tool. The goal is quick revenue, fast feedback, and building your belief that people will actually pay you.
E5-E6 · ELEVATING / EVOLVING
OFFER CLEANUP
You've found your signature service, but you're customizing everything. Tier 0 becomes your structured entry point - so you stop saying yes to one-offs.
E9-E10 · EMPOWERING / ENDURING
OFFER CLEANUP
At scale, Tier 0 is a lead engine - attracting cold prospects, nurturing them intentionally, and ascending them through your full offer suite.
📌 Reflection Prompt
Where are you on the E-Scale® right now? What is the primary purpose of a Tier 0 offer at your stage - proof of concept, structure, or scale?
Write your answer in your workbook before moving to Module 2.
Module 02
Criterion 01
Specific
Solves ONE clear problem. Not "I help with leadership." Rather: "I help new principals build a 90-day transition plan."
Criterion 02
Urgent
Tied to a "right now" need. The client feels this problem today - they're not planning for next year. Urgency drives quick buying decisions.
Criterion 03
Outcome-Based
A tangible result by the end. The client should be able to walk away with something they didn't have before - a plan, a tool, a decision, a framework.
Criterion 04
Fast to Deliver
Hours, not months. A Tier 0 should not consume your bandwidth. If it takes more than a few hours to deliver, it's probably a Tier 1.
Criterion 05
Easy to Say Yes To
Price + clarity removes friction. The prospect should understand immediately what they're getting and feel the price is a no-brainer entry point.
❌ Weak Tier 0
"Coaching session"
Vague. No specific problem. No clear outcome. Hard to price confidently.
✅ Strong Tier 0
"90-minute Offer Audit to help you refine and price your first consulting offer"
Specific. Time-bound. Clear outcome. Urgent problem. Easy yes.
❌ Weak Tier 0
"I help districts with professional development"
✅ Strong Tier 0
"Half-Day PD Workshop: Data-Driven Instruction for new teachers - they leave with a reteach plan ready to implement on Monday"
MODULE 03
The 5 Types of Tier 0 Offers
Type 01
Strategy-Based Offers
60 minutes max · 1-to-1 or small group
1
You come in, assess, and give focused strategic direction. The deliverable is clarity - priority actions, a plan, or a clear next step.
- School Improvement Strategy Session - identify 2-3 priority actions for immediate gains
- Data Analysis & Action Planning Session - review student data and map next instructional moves
- Instructional Coaching Strategy Call - help leadership design or refine their coaching model
- MTSS/RTI Strategy Session - identify gaps and quick wins in intervention systems
- Leadership Team Alignment Session - facilitate clarity on goals, roles, and priorities
Type 02
Done-With-You-Intensives
90 min - 3 hours · hands-on build session
2
You work alongside the client to produce something tangible. They don't just learn - they leave with a completed deliverable.
- Half-Day PD: Lesson Planning for Rigor & Engagement - teachers leave with ready-to-use lesson plans
- Data-Driven Instruction Workshop (3 hrs) - teachers analyze their own data and plan reteach strategies
- Curriculum Mapping Intensive - teams align standards, pacing, and assessments
- Small Group Instruction Planning Session - teachers build targeted intervention plans
- Classroom Management Reset Workshop - build systems and routines for immediate implementation
Type 03
Done-For-You Lite
90 min - 2 hours · you do the work, they receive the asset
3
You create something specific for the client based on their context. They pay for your expertise in execution - not just your thinking.
- PD Session Design - custom training deck + agenda for school leaders
- Curriculum Unit Outline - aligned sequencing and pacing for a unit/quarter
- Assessment Audit + Recommendations - review tests/quizzes for alignment and rigor
- School Improvement Plan Review - feedback + suggested revisions
- Instructional Walkthrough Tool Creation - build observation trackers aligned to school priorities
Type 04
Group-Based Training Offers
3+ hours · professional development format
A structured training delivered to a group. Lower access to you, but high value through content delivery and group experience.
4
- 2-Hour Teacher PD: Increasing Student Engagement
- Equity in Instruction Workshop
- Culturally Responsive Teaching Training
- New Teacher Bootcamp (Half-Day)
- College & Career Readiness Workshop
Type 05
Digital Resources & Access Packages
Ongoing lite support - async delivery
Scalable assets that deliver value without consuming your time. Also includes light-touch access packages with limited but ongoing proximity.
5
- Templates: [lesson plans, data trackers, walkthrough tools]
- Toolkits: [small group instruction, classroom management, interventions]
- Plug-and-Play PD Slides: [decks, training modules, onboarding kits]
- 30-Day Instructional Coaching Office Hours - weekly support calls for teachers or leaders
- Lesson Plan Feedback Sprints: [1 week] - submit plans, receive structured feedback
📌 Reflection Prompt
Which of the 5 types feels most natural for where you are right now? Which one could you deliver this week without building anything new?
MODULE 04
Tier 0 Pricing Guidance
Tier 0 lives under $2,000. Within that range, where you price depends on the depth of transformation and the time required to deliver.
$200-$500
Quick Wins
Strategy calls, quick-turnaround audits, single templates or tools. Fast to deliver, fast to buy.
$500-$1,500
Deeper Transformation
Intensives, workshops, DFY lite deliverables. Client experiences real change or leaves with a built asset.
$1,500-$2,000
VIP / INTENSIVE
Full-day sessions, comprehensive deliverables, access packages. Premium but still low-touch at the Tier 0 ceiling.
💡 Remember: price is tied to access. Tier 0 = least access. If you're spending 6+ hours on something, you've drifted into Tier 1 territory - and you should price it there.
MODULE 05
Build Your Tier 0 Offer
Complete every field. This is your working document.
STEP 1 Name Your Client & Their Problem
Who is your ideal client for this Tier 0 offer?
e.g., New principals in urban districts...
Be specific. The more specific, the stronger the offer.
What is the ONE problem they have RIGHT NOW that you can solve?
e.g., They're 60 days into their first principalship and don't have a clear instructional leadership system...
How urgent is this problem? Why do they need this NOW?
e.g., School year starts in 6 weeks and they have no PD plan...
STEP 2 Choose Your Offer Type
Which Tier 0 type fits this problem best? (Circle one in your notes)
○ Strategy Session
○ Done-With-You Intensive
○ Done-For-You Lite
○ Group Training
○ Digital Resource / Access
STEP 3 Scope Your Offer
How long will this take to deliver?
e.g., 60-minute session / half-day (4 hours) / 2-week async sprint...
What is the tangible outcome or deliverable the client walks away with?
e.g., A completed 30-day instructional leadership plan, ready to implement Day 1...
What is NOT included? (Defining the boundary protects your time.)
e.g., Does not include follow-up support, implementation coaching, or revisions after delivery...
STEP 4 Name Your Offer (The Formula)
A strong Tier 0 offer name tells the client exactly what they're getting and when. Use this formula:
YOUR OFFER NAME FORMULA [Time or Format] e.g., 90-Minute + [Specific Service] e.g., Offer Audit + "to help you" [Clear Outcome] e.g., name, price & package your first consulting offer
Write your offer name here:
e.g., Half-Day Data Workshop to help your teachers build a data-driven reteach plan...
Read it back. Can someone who doesn't know you understand exactly what this is in one sentence? If not - simplify.
STEP 5 Run The Criteria Check
Check off each criterion before you finalize your offer. If you can't check it - go back and revise.
Specific - This offer solves ONE clear, named problem for ONE specific client.
Urgent - My client feels this problem right now. I could send this offer today and someone would say yes.
Outcome-Based - The client walks away with something tangible. I can name exactly what that is.
Fast to Deliver - I can deliver this in hours, not days or weeks.
Easy to Say Yes To - The price is under $2K and the offer is clear enough that someone doesn't need to get on a call to understand it.
STEP 6 Set Your Price
Based on the pricing guidance, where does your offer fall?
○ $200-$500 (Quick Win)
○ $500-$1,500 (Deeper Transformation)
○ $1,500-$2,000 (VIP/Intensive)
$ __________________________________________________
Is this price a no-brainer for your client? If it makes you cringe to say it out loud - you may be underpricing. If you're scared to send it - you may be overpricing for Tier 0. Aim for the sweet spot.
MODULE 06
A Tier 0 offer is only as powerful as your willingness to sell it. Here's how you move your offer from idea to income - this week.
Step 1 - Start With Your Network
- Past colleagues and co-workers
- Friends and peers in education
- People already asking for your help
These are warm leads who already trust you. Start here - not with cold strangers.
Step 2 - Use Direct Outreach
- Texts, DMs, or personal emails
- "I'm opening up 3 spots for ___ this week..."
- Be specific about who it's for and what they get
No broad posts. No waiting to build an audience. Just reach out personally to 10-15 people.
Step 3 - Create Urgency
- Limit it to 3-5 spots maximum
- Set a clear deadline (this Friday, end of month)
- Scarcity is real - protect your bandwidth
Urgency is not manipulation. It's structure. It helps your client make a decision.
Step 4 - Sell Before You Build
- Do NOT overbuild before you sell
- Get paid -> then deliver
- Your Tier 0 doesn't need to be perfect to be valuable
The biggest mistake is spending weeks building something no one has paid for yet.
🖤 The goal of Tier 0 is not perfection. The goal is getting into the market, getting paid, and learning what your clients actually need - so your Tier 1 and Tier 2 are built on real data, not assumptions.
MODULE 07 - BONUS
Your First Outreach Message
Use this template as a starting point. Fill in the blanks and personalize it before you send.
Hey [Name],
I'm launching something new and I thought of you immediately.
I'm opening up a small number of spots for [your Tier 0 offer name] - a [time frame] session where I help [specific client type] [specific outcome].
I'm keeping this to just [3-5] spots because I want to make sure everyone who does it gets results.
I think this would be really valuable for you right now, especially because [specific reason tied to their situation].
Would you be interested? I can send you all the details today.
- [Your Name]
Customize this for your first 3 outreach targets. Who are you texting or DMing this week?
Contact 1
Name / relationship...
Why this offer is right for them...
Contact 2
Name / relationship...
Why this offer is right for them...
Contact 3
Name / relationship...
Why this offer is right for them...
YOU'RE READY.
Now Go Get Paid.
You don't need a website. You don't need a course platform. You don't need a sales page. You need a clear offer, a direct message, and the courage to send it. That's it. Start there.
Ready to take your Tier 0 into a full offer suite? The 7-Figure Educator Institute is designed for educator-consultants who are ready to scale - with a community, curriculum, and coaching to match. Learn more at SFE, September 10-12, Atlanta.
7-FIGURE EDUCATORS® · TIER 0 OFFER LAB
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